“A one-second delay in webpage time equals a 7% reduction in conversions, 11% fewer page views and 16% reduction in customer satisfaction.” What’s the average server delay? (TTFB – time to first byte) MachMatrics has answers based on 2018 Internet data:
How bad is bad? So how good is good-enough speed? What are the real averages not the ideal averages? We don’t live in a Utopian world using WordPress. The weight loading behind the scenes consumes mobile data allowances. But isn’t perceived speed good enough on mobile? Nope. Only load time in milliseconds and page weight in kilobytes or megabytes are what count for mobile. Don’t trust the recommendations of any speed score. Wasted time and energy.Īll Google’s suggestions for “improving” our PagePipe store ruins our site’s ecommerce features completely. Making their suggested changes may change your score. Tests like Google PageSpeed Insights are bogus, too. Other tests we steer clear of for a variety of reasons. That service is also owned by Google – but doesn’t wear their branding. T he speed test most professionals prefer is for testing speed – and TTFB. User intent is a major factor in search engine optimization and conversion optimization. UX indirectly affects metrics indicating user intent. Wake up! Speed does NOT affect SEO directly. And if you are “1 second exactly” are you “fast” or “average”? They say both in their groupings. Do common WordPress sites have unlimited resources to throw at speed performance? Hardly. This bogus test crushes the spirits of ordinary site owners. Perhaps only 1 or 2 percent of the web can make a less-than-1-second claim.
Even Google couldn’t do it on their model homepage. How much money did Google spend creating this wonderful web gadget?įace it. The contradictory report said, “2.5 seconds.” Which is it then? Make up your mind! Their speed test said our page loaded in 2 seconds flat. And how about a horrible 25-second page load? XXS (extra-extra slow)? This test is an embarrassment – a misleading sham. So what’s a 10-second site? Extra slow? Man, that’s worse than extra slow. Source: Google’s published speed groupings are:
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